Through a decade of experience, I have watched the quick fixes for social growth come and go. When I started with my first-ever client, they had 7k followers on Instagram. After 3 years of consistency, purpose-centric language, community building, and mindful influencer outreach, we ended our third year with over 500k followers. We've even seen with smaller clients an organic growth of 20k followers in the first year of working together, through combining best social practices, a unique look and voice, and a consistent omnichannel experience. Consistent growth comes with clear storytelling, valuable content, and purposeful community building.